Coffee Market – Zeleniy Coffee Sat, 18 Sep 2021 08:53:37 +0000 en-US hourly 1 Coffee Market – Zeleniy Coffee 32 32 New coffee law divides stakeholders Sat, 18 Sep 2021 08:00:34 +0000
Katikkiro de Buganda CP Mayiga inspects a coffee plantation. Strict new regulations are in place to control the sector

Kampala, Uganda | THE INDEPENDENT | The National Coffee Law 2021, published in the Official Journal on Monday this week, sparked a wide debate, with many questioning several provisions.

The new law repeals and replaces the Uganda Coffee Development Authority Act, Cap. 325, and aims to meet the current needs and future goals of farmers.

According to the Ugandan Coffee Development Authority, the old law only covered off-farm marketing and processing activities, while on-farm activities such as planting material, nurseries, harvesting and post handling. -harvest did not fall within its mandate.

“The Coffee Law will help address new developments, advances and challenges in the sector, including: coffee research, extension services, farmer organizations and climate change,” said Emmanuel Iyamuremye, director UCDA general, adding that the regulation of on-farm activities is a step in the right direction.

“UCDA will regulate all agricultural and extra-agricultural activities in the coffee value chain, all coffee producers will register with UCDA free of charge and they will be given an identification number.”

The UCDA also clarified that farmers will not be licensed, but will be registered to help the government maintain accurate industry data for planning and monitoring purposes. However, the law imposes strict measures, with penalties, on “post-exploitation” activities in the coffee value chain.

According to the Law, “a person shall not operate a pulp mill, purchase coffee, grade coffee, roast coffee, brew coffee, operate a cafe or cafe, a coffee sheller warehouse, or process or export coffee to a commercial basis without a license issued by the UCDA.

“Coffee is a drink and must meet the required health / safety standards. The quality of the coffee, the machines used by the processors / brewers / baristas must not compromise the health of the consumer. The purpose of licensing is to protect the consumer and ensure compliance with standards, ”explains UCDA. Section 53 of the law provides for a long list of legally punishable offenses, including operating an unregistered nursery or coffee bean garden and selling substandard or diseased plant material.

These will be punished “by a fine exceeding one hundred monetary points or by imprisonment not exceeding four years, or both”, according to the law.

These penalties will also apply to the harvest for being in possession of unripe cherries, improperly loaded wet cherries or heaping of coffee leading to grinding.

Coffee processors and huller operators who do not have a license will also be penalized.

Registration will involve entering details of land size, number of coffee trees, details of a farmer, coffee buyers, vendors and nursery operators. The registration supports the creation of a traceability system that ensures that even small farmers with microlots can earn bonuses from well-managed gardens. Microlots are special batches of coffee, selected for their high quality and unique flavor profiles, for which Ugandan coffee is known.

The law will therefore ensure that Ugandan coffee can be easily identified in the international market. “Coffee buyers and consumers want to know where the coffee they consume comes from, who produces it and what farming practices they use,” UCDA said in response to the concerns.

Section of coffee growers concerned

Some farmers, including former New Vision CEO Robert Kabushenga, criticized the law as aimed at “killing the coffee farmer” with harsh penalties, before UCDA said the criticism was based on misinformation in some parts of the media. “Just like that, in this one piece of legislation, the political establishment and Ugandan bureaucrats have sentenced the Ugandan coffee industry to death. It’s only a matter of time now, ”he said.

However, he is also against the idea that a law can help increase coffee production.

“It is about extending the powers of the UCDA. Everything else you are told is a blatant obscuration. I do not see how a piece of legislation in itself leads to an increase in coffee production. Poor extension services are incompetence, not a lack of legislation, ”says Kabushenga

Coffee factory owners who violate the standards set, “operate without a license or deny access to inspectors will be subject to a fine not exceeding two hundred monetary points or imprisonment not exceeding eight years or both”.

“We had the debate. The recommendations included dropping some of the items you mentioned. The approved law took into consideration all the concerns, ”explains the regulator. The Uganda Coffee Federation is overturning the law to support the coffee industry and increase productivity.

“The National Coffee Law of 2021, like the reforms in Ethiopia, aims to preserve and increase the gains made by Uganda – the birthplace of Robusta – over the past 30 years. We must work together to position ourselves now, not later, for greatness, ”said Federation CEO George Byamukama.

Coffee exports explode

The new law, according to the federation, will help Ugandan industry catch up with Ethiopia, Africa’s largest coffee producer. “Our only competitor, Ethiopia, has gone through heavy reforms over the past 3-4 years, including the formation of the Ethiopian tea and coffee industry in 2015 to oversee the Arabica coffee sector and birthplace,” did he declare.

The objective of the National Coffee Law of 2021 is to facilitate the development of a competitive, participatory and sustainable coffee sub-sector in accordance with the National Coffee Policy of 2013; provide for the UCDA to regulate, promote and supervise the coffee sub-sector; It comes as annual coffee exports hit a new high. UCDA’s coffee report for August 2021 shows that the month’s exports totaled 700,990 bags worth $ 75.09 million, compared to 636,458 bags worth $ 65.24 million the same month last year.

12-month coffee exports (September 2020-August 2021) totaled 6.41 million bags valued at $ 607 million compared to 5.22 million bags valued at $ 502.24 million l ‘last year. This represents an increase of 23% and 21% in both quantity and value respectively.



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National Coffee Day in Bolingbrook: Where to Get Your Fix of Joe Fri, 17 Sep 2021 21:30:39 +0000

BOLINGBROOK, IL – For many on the go to Bolingbrook, drinking coffee is celebrated seven mornings a week.

But there is a specific date that is specifically set to highlight one of the most consumed drinks in the world. National Coffee Day is September 29 across the United States and falls on a Wednesday in 2021.

National Coffee Day gives Bolingbrook java lovers another reason to visit one of their local cafes.

In and near Bolingbrook, local cafes include:

  • Kafé Du Monde, 345 N. Schmidt Road
  • Honey-Jam Café Bolingbrook, 120 E. Boughton Road
  • Brooks Cafe, 300 W. Briarcliff Road

The exact origin of how September 29 (or October 1 in other countries) became National Coffee Day is murky, according to a summary of the country’s long relationship with the drink. He points to the Boston Tea Party of 1773 as a key moment in United States history, when the country literally threw tea for coffee.

When residents of the 13 colonies revolted against King George III’s heavy tea tax, “the tea was out and the coffee was in,” the summary reads.

The United States’ connection with coffee only grew stronger in the years that followed. Brothers John and Charles Arbuckle began selling coffee to cowboys in the American West in the mid-1800s, and James Folger introduced the drink to gold miners in California before establishing JA Folger & Co. in 1872, according to

Other brands still present today, such as Maxwell House and Hills Brothers, eventually entered the coffee market. And Starbucks “changed everything” when it first formed in Seattle in 1971, according to the summary.

The US coffee market has now grown into a $ 45.4 billion industry, according to an account that cites Allegra World Coffee Portal’s Project Café USA 2019 report.

A number of coffeehouse chains are expected to have offers for National Coffee Day, according to

Among them, Krispy Kreme will offer free coffee and donut on the day, Dunkin ‘Donuts free medium hot or iced coffee with any purchase, and LaMar’s Donuts a free small cup of coffee.

Local 7-Eleven stores also ran deals for National Coffee Day, with coffees of all sizes at $ 1 while using the store’s smartphone app.

Starbucks is also offering free samples or cups of coffee on September 29, reported this year.

Some local coffee chains in Bolingbrook include:

  • Starbucks, 395 S. Bolingbrook Drive
  • Dunkin ‘, 245 S. Bolingbrook Drive
  • Pain Panera, 855 E. Boughton Road
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Europe Coffee Market Growth, Trends, Impact and Forecast 2021-2026: Growing Demand for Certified Coffee Products and Single Serve Coffee Brewing Systems – Fri, 17 Sep 2021 09:47:00 +0000

The report “Coffee Market in Europe – Growth, Trends, COVID-19 Impact and Forecast (2021 – 2026)” has been added to offer.

The European coffee market is expected to register a CAGR of 4.35% during the forecast period (2021-2026).

Following the COVID-19 pandemic, European governments have put in place measures such as social distancing and lockdown. These have had a huge effect on coffee shops, micro-roasters, restaurants and other out-of-home outlets. Due to this factor, the demand for coffee products such as instant coffee and ground coffee has shifted to the non-trade market, which has resulted in increased coffee sales in the retail sector. In addition, since consumers reverted to consuming home-brewed coffee, there had therefore been an increase in demand for the different types of coffee in the study region.

The European coffee market is driven by multiple factors, such as the growing demand for certified coffee products, the acceptance of single-serve coffee brewing systems by consumers, and the constant innovation led by key players in the industry. coffee market. However, changing weather conditions play a crucial role in coffee production in the countries where production takes place, thus affecting the supply chain of coffees, which are imported into European countries.

The premiumization of whole bean coffee products is boosting the coffee market. The major players in the market are doing their best to introduce high-end products using artisan techniques or using manual selection method to get high-end product which increases demand.

Germany and Spain are the largest consuming countries of organic and conventional coffee in Europe. Germany is also a major importer of organic coffee in Europe.

Key market trends

Increased demand for freshly ground coffee

Demand for freshly brewed coffee is increasing in the region, due to the growing interest in specialty coffee and freshly ground coffee pods, mainly due to the growth of specialty coffees, coffee consumption in offices and internal brewing. The trend towards home brewing is the key factor, driven by consumers’ desire for freshly ground coffee, which is contributing to the growth of coffee sales in Europe. The trend of consumers to produce their own coffee from roasted whole beans allows them to brew batches of fresh coffee at all times. Therefore, this factor is expected to boost the coffee market in Europe.

Germany holds a large share of the coffee market

Europe has minimal coffee production and Germany is one of the coffee producing countries in the region. According to data released by the CBI’s Foreign Ministry, an increasing number of Germans are consuming coffee at home, and in cafes and cafes, the catering market segment is growing in Germany, thus increasing the application of various types of coffee products in the country.

Coffee consumption at work is very high in Germany. Due to the growing demand for whole roasted coffee and the ban on coffee pods in government offices, in 2016, major players prefer to serve freshly ground coffee, made from whole roasted beans, in the workplace. . Growing demand for freshly ground coffee is pushing companies to switch to roasted whole beans, reducing sales of roasted ground coffee in the country.

Main topics covered:





4.1 Market drivers

4.2 Market constraints

4.3 Industry Attractiveness – Porter’s Five Forces Analysis


5.1 By product type

5.2 By distribution channel

5.3 By geography


  • Alois Dallmayr KG

  • Bewley Limited

  • JJ Darboven GmbH & Co. KG

  • Jab Holding Company

  • Kruger GmbH & Co. KG

  • Luigi Lavazza SpA

  • Melitta Group

  • Nestlé SA

  • Starbucks Company

  • Strauss Group SA

  • Tchibo GmbH

  • The Kraft Heinz Company



For more information on this report, visit

About is the world’s leading source for market research reports and international market data. We provide you with the latest data on international and regional markets, key industries, major companies, new products and the latest trends.

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San Antonio Central Market to Showcase Latinx-Owned Goods During Hispanic Heritage Month Thu, 16 Sep 2021 19:23:00 +0000

Click to enlarge

  • Instagram / godzilla_banzai
  • The San Antonio Central Market will showcase Hispanic goods during Hispanic Heritage Month.

The location of the Central Market gourmet grocer in San Antonio celebrates Hispanic Heritage Month, which kicked off this week, showcasing products from Latinx-owned businesses around the world.

Until October 15, the HEB-operated retailer will offer Hispanic wine and coffee, gourmet chocolates, salsas and more. Brands featured include Wrath Wines – founded by winemaker Miguel Lepe, the first Mexican-American winemaker in the Santa Lucia highlands region – and Coco Andre, a woman-owned and operated Mexican-American chocolate factory in Oak Cliff, in Texas.

Coinciding with Hispanic Heritage Month, the celebration is also part of Central Market’s Be the Change initiative, which is committed to advancing equality and inclusion throughout Texas. Be the Change provides tools and support to central market employees, vendors and community allies, according to the company.

So many restaurants, so little time. Discover the latest culinary news from San Antonio with our Flavor Friday newsletter.

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Museveni signs the national law on coffee; UCDA will register all farmers Wed, 15 Sep 2021 04:00:54 +0000

President Museveni approved the national coffee law, a move officials say marks a new chapter for the development of Uganda’s coffee sector.

The President promulgated the bill on August 13, 2021, and on September 13, 2021, the law was published in the Official Gazette under the supplement to Law No. 17.

The Uganda Coffee Development Authority (UCDA) said it now has the power to oversee or regulate all on-farm and off-farm activities and make Ugandan coffee more competitive in the global market.

“The old law enacted in 1991 only covered off-farm marketing and processing activities, leaving on-farm activities such as planting material, nurseries, harvesting and post-harvest handling outside the scope. of the law and of UCDA’s mandate, “UCDA said in a statement seen by ChimpReports this Wednesday morning.

The law provides for the registration of all coffee growers in Uganda by the UCDA.

Registration will involve entering details of land size, number of coffee trees, details of a farmer, coffee buyers, sellers and nursery operators.

The bill repeals and replaces the Uganda Coffee Development Authority Act, Cap. 325, which was enacted in 1991.

Coffee accounts for around 13-15% of total export earnings and is the country’s second largest source of foreign exchange.

In addition, Uganda is the second largest coffee producer in Africa after Ethiopia and the continent’s largest exporter.

Current coffee production stands at 8 million 60 kg bags while exports stand at 6.08 million 60 kg bags for the year ending 2020.

UCDA Executive Director Dr Emmanuel Iyamulemye recently revealed that they plan to increase annual coffee production to 20 million 60kg bags by 2025.

Farmer registration

According to the new law, the registration of farmers will be free and each registered farmer will be assigned an identification number.

In order for a person to be registered, “he or she must either grow coffee at the time of registration or have proof of his or her intention to start growing coffee within six months from the date of registration. registration”.

In 2018, Parliament rejected a clause deregistering coffee growers who fail to meet standards set by the government.

Emmanuel Iyamulemye -Director General of the Uganda Coffee Development Authority (UCDA) at a press conference at the Uganda Media Center in Kampala recently

In addition, a two-year prison sentence for a farmer who does not take good care of his coffee plantation was also rejected by members.

MEPs also opposed the proposal to ask UCDA to assess the land where coffee is to be grown to determine whether or not it is suitable for growing coffee.

But UCDA now says the new legislation is a push to transform the country’s coffee sector.

READ ALSO: Uganda’s Coffee Exports Hit Highest Record Since 1994 Despite COVID-19 Challenges

“With the entry into force of the new law, it opens up many opportunities to improve quality and productivity in the sector. It’s time to get it right, ”UCDA said.

The law should help with comprehensive planning for coffee growers when it comes to connecting buyers and farmers, setting up irrigation systems, providing planting material and extension services.

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The Coffee Bean & Tea Leaf® Company adds three executives to its management team Tue, 14 Sep 2021 11:01:00 +0000

LOS ANGELES, September 14, 2021 / PRNewswire / – The Coffee Bean & Tea leaf® the company, one of the world’s leading specialty coffee and tea roasters and retailers, today announced the arrival of three new senior executives who will help grow the business, expand its omnichannel marketing presence and introduce the brand to consumers in existing and new markets.

The company appointed Paul Diver as vice-president of marketing, Gregg Benvenuto as Vice President of Development and Franchising and Michel chachula as digital manager. Collectively, the three leaders bring decades of experience to The Coffee Bean & Tea leaf® and strengthen the company’s leadership team as it enters its next phase of growth. All will report to Sanjiv Razdan, President of the Americas and India.

“We are building a world-class team that will help us accelerate our footprint and digital presence in the post-Covid era,” said Sanjiv Razdan, President of the Americas and India, The Coffee Bean & Tea leaf® business. “Today speed and convenience are what consumers are looking for and we understand what our customers want and how they want to access it. Paul, Gregg & Michael bring a proven track record of success to The Coffee Bean & Tea leaf® each with deep knowledge and expertise in their respective disciplines, which will drive our expansion and provide customers with an even better and seamless experience at all touchpoints. ”

Diver brings more than three decades of marketing success to the foodservice and CPG businesses. He has achieved transformative sales, profit and market share growth for Pizza Hut, Papa John’s, Nestlé and Ferrero in the United States and Europe. He will direct the set of The Coffee Bean & Tea leaf® marketing initiatives with a focus on omnichannel transformation.

Benvenuto is a restaurant franchise development veteran for over 30 years who has successfully delivered hundreds of restaurant openings for IHOP, Papa Murphy’s Pizza and Yum! Brands division Taco Bell. Starting his career in operations, Benvenuto has extensive experience in market planning to ensure growth in key markets.

Chachula joins The Coffee Bean & Tea leaf® as an award-winning digital innovator with successful experience in several verticals of the hotel and restaurant industry. He will lead the technological transformation of the company. Most recently, he was Executive Director, IT Manager for IHOP at DINE Brands.

The Coffee Bean & Tea leaf® is widely recognized for driving quality and innovation in the coffee and tea industry. The iconic coffee brand started the iced coffee beverage craze with the invention of The Original Ice Blended®drink and was also the world’s first coffee and tea retailer to offer cold brew tea.

For more information on The Coffee Bean & Tea leaf®, please visit

On The Coffee Bean & Tea leaf® Society

The Coffee Bean & Tea leaf®is one of the world’s leading roasters and retailers of specialty coffees and teas. He is widely recognized for driving quality and innovation in the coffee and tea industry. The company sources the best ingredients and flavors from around the world and hand mixes coffee and tea for the freshest flavors.The Coffee Bean & Tea leaf®brand started the craze for iced coffee drinks with the invention ofThe original ice cream mix®drink and is also the world’s first coffee and tea retailer to offer cold brew tea. The company currently has over 1,055 corporate and franchise retail outlets around the world and can also be found in grocery store aisles as well as specialty locations including airports and hotels. For more information, visit

Media contact:
Tracy rubin
JCUTLER Press Group
[email protected]

SOURCE The Coffee Bean & Tea leaf

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Le Café reopens this month, European Wax Fri, 10 Sep 2021 19:39:21 +0000

Here is a quick summary of recent changes to businesses in the Castro area. In this edition: A Castro nightclub seems closer to reopening, a new hair removal salon has been offered, an unnamed cafe fills a long vacant space, and another cafe opens while one remains temporarily closed.

The Café (2369, rue Market)

It looks like Castro The Café nightclub is getting closer to reopening after a 19-month pandemic-induced closure.

As Hoodline previously reported in July, the nightclub announced its reopening but did not provide a specific date.

The Café has announced a reopening in mid-September. | Photo: Steven Bracco / Hoodline

Now, with his most recent post on Facebook and Instagram, the Café owner confirms that it will reopen this month.

“The Cafe is now working to open as soon as possible,” the Cafe wrote in a statement. “The health and safety of all our customers and our staff [are] essential for the Covid pandemic to continue to evolve, our opening date as well. “

“At the moment, we are looking for an opening in mid-September,” added The Café. The post also said they are currently hiring. Anyone interested should send an email to [email protected].

Hoodline has contacted The Café for comment but has not received a response.

For now, The Café has not announced any specific event or reopening date. But Hoodline has learned that longtime LGBTQ party promoter Gus Bean will be hosting a Castro Street Fair after-party at the Café on Sunday, October 3.

Bean’s ‘Sweet Tea’ Sunday Tea Dance will take place from 5 p.m. to 11 p.m. Tickets are currently available.

“Gus Presents welcomes you to The Incredible Café with a large-scale monthly tea dance like Castro Sunday Funday has never seen,” Bean wrote. Capacity is limited and proof of vaccination will be required to enter.

The Café temporarily closed in 2019 as it underwent a renovation. At that time, public records indicated that building permits had been filed to change the interior layout of the space on the second floor, and to move and combine the toilets into a unisex toilet.

The two spaces on the ground floor below the Café remain vacant.

Informants previously told Hoodline that The Café’s plans include taking over the old Bisou space (2367 Market St.), which has been vacant since 2018, but the owners declined to comment.

Public records indicate that no new permits have been filed since its 2019 renovation.

Earlier this year, the ground floor tenant, Metro Sandwiches, closed for good.

European Wax Center (2241, rue Market)

A new European Wax Center hair removal salon has been proposed to take over the old Fidelity National Title at 2241 Market St. (between Noe and Sanchez streets).

Fidelity National Title quietly closed last month. Hoodline has contacted Fidelity National Title for comment, but has not received a response.

European Wax Center offered to open at 2241 Market St. | Photo: Steven Bracco / Hoodline

Based in Plano, Texas European Wax Center is a hair removal salon with more than 800 locations nationwide. Under the city’s Formula Retail rules, businesses with 11 or more locations must obtain a conditional use permit before opening.

For the moment, the European Wax Center has not been scheduled for a hearing with the Planning Commission.

European Wax Center currently has a location in San Francisco at 2675 Geary Blvd (at Masonic). A second location will soon be opening in Cow Hollow at 3030 Fillmore (in Union St.).

During a recent visit by a Hoodline reporter, construction workers were demolishing the space.

Unnamed Café (2175 Market Street)

It has been six years since Hoodline mapped the Castro coffee cluster, and since that time there have been many cafes and cafes.

Hoodline has learned that a new unnamed cafe is heading towards 2175 Market St (in Sanchez St.).

A sign displayed in the window by Maven Real Estate indicates that the corner retail space has been filled.

A café will fill the third and final window at 2175 Market St. | Photo: Steven Bracco / Hoodline

Residents of Castro will recall that the triangular-shaped space has been empty since the opening of the six-story mixed-use apartment building at 2175 Market Street in 2015.

Maven’s Santino DeRose told Hoodline that “a really interesting coffee concept” will open in space. When asked for further details, DeRose and Agent Catherine Meunier declined to comment or announce the name of the company.

Two other storefronts in the building are currently occupied by One Medical and Tin Pharmacy, both of which have taken over some of the space previously occupied by The Myriad.

Weaver’s Coffee and Tea (2301 Market Street)

While a cafe is about to open in the Castro, another has left.

Weaver’s Coffee & Tea has closed permanently at 2301 Market St. The cafe occupies the ground floor of the Fitness SF building.

Weaver’s Coffee did not respond to Hoodline’s multiple requests for comment.

Weaver’s Coffee has closed its doors permanently at 2301 Market St. | Photo: Steven Bracco / Hoodline

The future of Weaver’s Coffee appeared in limbo after it was temporarily shut down in August 2020. Then, a year ago, a driver crashed through Weaver’s window, damaging the storefront and the building.

Now that the repairs are complete and the building has received a new coat of paint, Hooodline can confirm that Weaver’s actually left the Castro after it opened in 2014.

A new rental panel has been displayed in the window. An active listing for the space of approximately 885 square feet indicates that the monthly rental price is negotiable.

Alarm clock (18th street)

San Francisco-based Réveille Coffee’s Castro location at 4076 18th St. was temporarily closed for two months as it undergoes repairs.

The reason for the closure has remained a mystery and little is known about the closure except for a sign posted on Réveille’s door.

“Due to repair work done by the owner, we will be closed for a little while,” the sign read. No reopening date has been announced.

Café Réveille remains temporarily closed. | Photo: Steven Bracco / Hoodline

Réveille founders and brothers Christopher and Tommy Newbury did not respond to Hoodline’s request for comment.

Public records say no permits have been filed, giving no insight into the closure.

Now, a new sign has been posted on the storefront, providing more clues about the closure.

“Mold decontamination in progress. Authorized personnel only, ”the sign indicates. “Respirators and protective clothing are required in this area. “

Hoodline will keep you posted as we learn more about all of these stories.

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Culture is not a game Wed, 08 Sep 2021 04:00:00 +0000

“Once you know the Codes, nothing will be the same. “

This radical statement punctuates the end of my reading in French. Without any context, this excerpt from Clotaire Rapaille’s book The cultural code looks like an authoritative riddle. You are automatically sucked into his confident rhetoric, immersed in that elusive Code that he has managed to decipher. Rapaille is a cultural anthropologist and businessman, his language in the book clearly coming from the latter. He boldly states that every Fortune 100 company has it on mandate for its proven, profitable anthropological knowledge.

When I started my French class, I immediately got into all the reading on subtle cultural gestures, like body language and speaking styles. It was fascinating to observe the world as a laboratory and to see the content of these readings in real life.

The next time you’re in a group conversation, listen to its structure, its dynamics. For us first year students, this will be particularly important in these Which-dorm-are-you-I’m-in-Trinity-oOoOHhHtriNItY discussions. It’s kind of like a game of basketball: someone is going to dribble the conversation, throw it in a direction someone else can catch, that person catches it and passes it and so on. In other cultures, it’s common to interrupt and have a more rugby-like conversation, where everyone is fighting for the ball (and it’s considered a compliment if someone interrupts you to challenge you or ask you for more!)

It was easy to glorify the ideas presented in our readings (which ranged from academic articles to marketing books like Rapaille’s) because they were so easy to observe. However, a section of The cultural code hit a different kind of chord.

Rapaille begins by explaining the concept of a cultural code – it is each culture’s subconscious idea of ​​a word or concept that is linked to the emotional imprint of childhood. For example, when consulting Chrysler to sell the new Jeep Wrangler, he realized that adding features that apparently met what the focus groups wanted from a car (comfortable seats, softer leather, better mileage) did not really improve sales. Instead, he figured out how to ask the right questions: What do you feel when you think of a Jeep? What was your earliest memory and the sights and sounds associated with this car?

Thanks to these questions, he was able to conclude that the American code for Jeep was “horse”. If you look at the American Jeep Wrangler commercials, they will often include images of nature, with the Jeep galloping over rough terrain, the headlights round like a horse’s eyes (where they were previously square). And guess what? It was a resounding success.

Now, Rapaille’s ideas have merit (although the self-glorification does get some eye rolling). It has the ad campaigns and their respective monetary results to prove it. But the problem begins with his example of working with Nestlé in Japan, to sell something distinctly non-Japanese: coffee.

When he tried to do the same emotional focus group experience, there was a problem: Japanese drink culture is tied to tea, so there was no emotional imprint of coffee. The Japanese coffee code simply did not exist. You would think that Nestlé might change gears and maybe, if they really wanted to sell coffee, market it over tea, something that was already ingrained and had existing emotional imprints.

Rapaille, however, worked with Nestlé to take another route. They marketed coffee flavored desserts to children to create a positive association with coffee, which they could enjoy in the future. Again, it worked. In the 1970s, there was only a very small market for coffee in Japan. Today, around one billion pounds are consumed each year.

When we discussed it in class, I found it to be both ingenious and manipulative, a long-term marketing scheme wrapped up as a study of cultural anthropology. I was not the only one. We attempted to discuss the ethical implications of Rapaille’s work in rough French, but our vocabulary was quite limited to ‘very interesting’ (very interesting).

Instead of tailoring a marketing campaign to the culture of a country that Rapaille apparently decoded in the name of science, we forced a seed of American culture. Here, no understanding, which must be the goal of anthropology, has been acquired or sought. Profit was the only goal, and since what Rapaille and Nestlé learned about their target market was not what they wanted, they simply made part of Japanese culture in whatever they wanted.

The problem is, if we just isolate this case, it doesn’t seem like a big deal. It’s not as if Nestlé is forcing Japanese children to eat coffee-flavored desserts or forcing competitors to take out tea-related foods just to sell coffee.

But it still looks bad, because it’s not just that. And it’s not irrational that he feels that way. If we dig deeper, beyond the idea of ​​coffee versus tea, it speaks of a larger insertion problem. My best friend is very passionate about anthropology, and she told me that one criticism she has of this area is that it is inherently colonialist. This field of research is generally supported by Western institutions which will draw conclusions (and often criticize) non-Western cultures without ever experiencing them or being invited to analyze them.

Problems arise when, like Nestlé in Japan, we analyze their culture, realize that it does not contain what we need to sell certain products, and then proceed to insert Western ideas for the sole purpose of making a profit. . Here, it’s only coffee. But it’s been happening for decades, from fast food to cigarettes, both of which have been shown to have massive negative impacts on health. So when does it stop?

It is a decision that we, students and academics, must make. We are no longer allowed to modify another crop just so that we can sell them coffee, nor can you tear off someone else’s design and add a flower to it just because you love flowers. (Guilty. I was in kindergarten). If we lose the focus of empathy in our study of how people and cultures work, treating them as puzzles to be decoded and simplified, then we are no longer learners. We become exploiters.

Michelle Si is a Trinity recruit. His column is broadcast every other Wednesday.

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ZOOM: Why is the cleanliness of cafes and their toilets deteriorating? Fri, 03 Sep 2021 22:00:55 +0000

Another customer, who only wanted to be known as Mr. Chia, 60, found the general cleanliness of the cafes to be acceptable.

“Whenever I see people finishing their meal, they automatically return their tray, and the helpers are also very quick in the way they clean the table,” said the private driver, who eats his meals at various cafes around. Singapore during breaks.

“But of course the toilets cannot be helped because they are used a lot by the public. With the lack of manpower now, it is very difficult for the operators to maintain a normal level of cleanliness for the toilets. “

Mr Sim of the World Restroom Organization said cafe operators could outsource cleaning tasks to a professional company, but choose not to to cut costs.

It’s different from how a mall, for example, views washroom cleanliness, he said. Mall operators hire professional cleaning service because a clean washroom will keep shoppers in the mall longer, he explained.

“The owner of the cafe, on the other hand, has a very different view. They say people come to their cafe to eat, whether the toilets are clean or dirty,” he said.

This mindset extends to toilet facilities, Sim said, noting that some toilets only offer “very diluted” hand soap.

“This is already a very clear sign that they are trying to save money. The cafe sees no benefit in keeping the toilets clean,” he added, noting that a dirty toilet could have an impact. on food hygiene because cooks often use them.

Mr. Tang suggested that some people still visit unhygienic cafes for “good food,” while SMU’s Professor Straughan said that people’s patronage is likely due to “convenience and affordability”.

Either way, Sim urged authorities to step up enforcement efforts, saying tougher fines would push operators to hire professional cleaning services.

“The problem with the cafe is actually due to the negligence of the owner of the cafe,” he said. “Authorities have been talking about user negligence for 30 years, and that hasn’t changed a thing.”


Cafe operators, however, disagreed, saying they had focused on cleanliness and improving standards alongside tighter regulations over the years.

“The operators are doing their best,” said Mr. Hong Poh Hin, vice president of the Foochow Coffee Restaurant and Bar Merchants Association, which has more than 400 cafes among its members.

Around 400 cafes have been SG Clean certified to meet improved hygiene standards in their premises and toilets. This includes setting up a cleansing regimen and identifying the person responsible for that regimen.

Mr. Hong said about half of the association’s member cafes hire a cleaning service, while the rest hire their own cleaners.

While he recognizes that professional service offers better standards, he said it could cost around S $ 9,000 per month for three cleaners who work eight hours a day. There are generally two shifts per day.

On the flip side, cafes that deploy two of their own cleaners per shift will spend around 20% less, he said.

These external or internal cleaners will perform a number of cleaning tasks each day, including cleaning tables, cleaning toilets and sweeping the floor.

This year’s public cleanliness survey report noted that cleaning contractors are “expected to be efficient in their service delivery.” “In addition to proper training and sufficient allocation of manpower, cleaning companies need to ensure that cleaners are aware of their responsibilities,” he said.

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Central America Coffee to Provide Visual Show at Specialty Coffee Expo Wed, 01 Sep 2021 01:01:18 +0000

Managua, August 31 (EFE) .- The coffee of Central American origin will be on display for the first time as a visual spectacle at the Specialty Coffee Expo, which will return from September 30 to October 3 in New Orleans, USA , after being suspended in 2020 due to the covid-19 pandemic.

The exhibition, titled Origin Photographic Project, will consist of an ‘intervention’ exhibition of 30 to 50 black and white analog photographs that will show how coffee is produced in Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. .

“We want to make an intervention in the middle of the fair, not so that the photographs are exhibited in one room, like in a gallery, but in the middle of the pavilions, that people meet them,” said one of the organizers. in Efe. , Douglas Lopez.

To attract attention, the photographs will also be displayed in black and white, “in the middle of the colors of the fair”, explained the organizer.

Like Central American coffee, the photographic exhibition has an exceptional origin.

According to López, the photographs were taken by a single analog camera that traveled through Central America for two months, and which passed through the hands of each of the five photographers who captured the images at different coffee plantations in the region. region.

Later, negative rolls were developed in Managua with an organic coffee-based compound called cafenol, that is, instant coffee, but under certain conditions and proportions.

Again, the goal of using an analog camera, as well as developing in black and white with a coffee derivative, also environmentally friendly, was to go back to the origins, López explained.

In addition, the exhibition will provide the opportunity to “crowdfund”, or fundraising, for 100 small coffee projects in Central America, in front of the audience of the Specialty Coffee Association (SCA), which organizes Specialty Coffee Expo, the largest gathering of specialty coffee professionals in America.

Source of the article

Disclaimer: This article is generated from the feed and is not edited by our team.

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