COFE App presents a discovery campaign to support the coffee industry

The state-of-the-art Coffee Market COFE app features a Discovery Points campaign to encourage new and existing users to explore global and artisanal coffee brands.

The innovative and easy-to-use app offers multiple premium services and features on a single platform with access to a wide range of international coffee franchises and local craft specialty coffee brands. The campaign has been launched in three key markets in the United Arab Emirates, Saudi Arabia and Kuwait and offers AED 300 discovery points for coffee purchases of up to 30 different brands on the platform.

The state-of-the-art Coffee Market COFE app features a Discovery Points campaign to encourage new and existing users to explore global and artisanal coffee brands.

The innovative and easy-to-use app offers multiple premium services and features on a single platform with access to a wide range of international coffee franchises and local craft specialty coffee brands. The campaign has been launched in three key markets in the United Arab Emirates, Saudi Arabia and Kuwait and offers AED 300 discovery points for coffee purchases of up to 30 different brands on the platform.

“We want to encourage our customers to try new brands, discover their favorite coffee from the different suppliers of our platform and simultaneously support cafes and cafes. The COVID pandemic has taken its toll on businesses around the world. Our favorite cafes are essential to the vitality of a community and a city, and the COFE app is uniquely dedicated to coffee and is committed to supporting local coffee businesses ”.

The app currently has a network of over 700 coffee brands in over 4,000 branches, providing users with access to international brands such as Costa Coffee, Caribou, Dunkin ‘, Gloria Jeans and a plethora of cafes and Artisanal roasters including Emirati Coffee, Surge, and CAF.

COFE provides several ordering solutions for coffee lovers with options including pickup, delivery, in-car delivery and the option of express delivery. The campaign has already generated 1 million app downloads and has resulted in the app ranking # 1 on the App Store in UAE, Saudi Arabia and Kuwait.

Coffee is one of the most popular drinks in the world. Over two billion cups of coffee are consumed every day. The coffee industry in the MENA region is expected to reach $ 44 billion this year, with coffee consumption experiencing massive change and sales increasing twice the global average.

The COFE App Discovery Points campaign instantly empowers new consumers to enjoy more of their favorite drinks and opens them up to the diverse world of coffee.

Users can claim 10 AED points from their Discovery wallet for each order, from the wide variety of brands offered by the COFE app. The minimum order must be AED 15, and the use of points will effectively give the user a discount of AED 10 on every single brand coffee order. Points can be used at 30 different cafes, giving customers full flexibility to order an experience across a range of brands.

About Glenda Wait

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