Most food supply chains start in developing countries, where there is a big gap between the rich and the poor. Whether it’s coffee, cocoa, nutmeg, coconut, pineapple, cane sugar, shrimp or vanilla… in many of these supply chains, only a small percentage of the money made along the chain goes back to the farmers who grow the product. In the opinion of the Dutch non-profit organization Fairfood, transparency plays a key role in changing this injustice. Fairfood CEO Sander de Jong explains how blockchain and other innovative technologies can make food chains more transparent and sustainable.
More transparency will lead to more fairness
Most consumers are used to the luxury of going to a store and buying all the food they want. But somewhere in the world, farmers are working hard to grow this food, which does not always earn them a living wage.
Fairfood finds it striking that in some countries consumers easily pay € 4 for a cup of coffee, while the farmer who cultivated the coffee beans earns barely € 2 a day. “Where does all the money go?” They asked themselves. It is now their mission to bring transparency to complex food chains.
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