Dunkin ‘may be one of the most popular coffee chains in the United States, but many Canadians have a soft spot for Toronto-based Tim Hortons – and Justin Bieber is apparently no exception. The “Peaches” singer has teamed up with the famous coffee and donut chain to collaborate on three new, albeit a little odd, flavors of donut hole (which they call Timbiebs, a variation of the usual name of the chain for donut holes, Timbits).
The new flavors will officially hit shelves on November 29, but Bieber is already excited about the collaboration. Showcasing the flavors in an advertisement for Tim Hortons, Bieber arrived at the chain’s head office to brainstorm some creative flavor ideas. The three it landed on are the White Chocolate Fudge, Sour Cream Chocolate Chips, and the Birthday Cake Waffle. âWorking with Tim Hortons has always been a dream of mine,â Bieber said in a statement on the project. âI grew up with Tim Hortons and it has always been close to my heart.
Hope Bagozzi, Chief Marketing Officer of Tim Hortons, is equally excited about the partnership with the brand. âWhat’s amazing about working with Justin is that he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together,â Bagozzi said. âHe knows exactly what our customers already love about the Tims brand and he helps us come up with new menu innovations that we know they’ll love. We can’t wait to see what happens next. “
Watch Bieber’s Tim Hortons ad above.