Justin Bieber, Tim Hortons team on “Biebs Brew”, a new iced coffee drink

Two of Canada’s most notable exports, justin bieber and Tim Hortonshave teamed up to create a new iced coffee drink.

What happened: The iconic pop star and the International restaurant brands RSQ The restaurant chain has collaborated on Biebs Brew, a French vanilla flavored iced coffee made from ethically sourced Arabica beans that have been slowly cold steeped in the 16-hour process used for Tims Cold Brew. chain.

The new Biebs Brew comes in Chocolate White Fudge, Sour Cream Chocolate Chip and Birthday Cake Waffle and will be available in limited edition at Tim Hortons outlets in the US and Canada; a limited edition co-branded Biebs Brew tumbler will be available for purchase in Canada.

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Why it happened: This is the second collaboration between Bieber and Tim Hortons, following the November 2021 launch of bite-sized Timbits donuts.

“Timbiebs was a huge success – truly beyond all of our expectations – and what made it so great was the authenticity of the partnership,” said Hope BagozziChief Marketing Officer at Tim Hortons.

“Even before working with Timbiebs, Justin had often shared with fans how he grew up with Tim Hortons and was obsessed with the brand. His commitment to working with us to develop a natural and authentic touch to the Timbiebs experience is what has made Timbiebs a hit and we know guests will love Biebs Brew and its version of Tims Cold Brew.”

Photo courtesy of Tim Hortons.

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