Klub Funding: Revenue-based funding platform Klub closes inaugural fund of Rs 200 crore

Sequoia Capital-backed revenue-based funding platform Klub on Monday announced the closure of its inaugural Rs 200 crore fund. Klub, a Sebi-registered Tier II alternative investment fund, aims to accelerate disbursements to growth-stage companies during the holiday season, it said in a prepared statement.

In recent months, the fund has made 33 investments in growth-stage companies such as BluSmart, Ben Franklin, Bewakoof, Furlenco, Smoor Chocolates and The New Shop, among others.

Founded in 2019, Klub provides digital businesses with flexible capital without having to dilute equity. It provides cash for recurring marketing, inventory, and capital expenditure (capex), with a focus on businesses in the areas of e-commerce, direct-to-consumer, and edtech.

The fund has disbursed 30% of its total corpus and is looking to make more investments in the coming months.

Klub invests anywhere between Rs 5 lakh and Rs 30 crore in ventures for up to 24 months.

“Revenue-based financing is a perfect fit for businesses’ capital needs during the holiday season. This festive season, we will double (2x) our investments in small businesses as well as unicorns through our RBF fund over the next six months,” said Anurakt Jain, co-founder and CEO of Klub.

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The fund’s advisory board includes startup founders including – Naveen Tewari, Founder and CEO, InMobi Group, Vidit Aatrey, Co-Founder and CEO, Meesho, and Dr. Apoorva Ranjan Sharma, Co-Founder, 9Unicorns.

Since its creation, Klub has financed more than 300 brands through 600 investment cycles. It is backed by companies like Antler Global, Japan-based GMO Venture Partners, 9Unicorns and Sequoia Capital India’s accelerator program Surge.

Its competitors include other revenue-based funding platforms such as GetVantage, which has invested in consumer companies such as Rage Coffee, Magic Crate and AutoBrix.

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