Twenty-four students from Creighton and Drake Universities competed to win the ninth annual Murphy Cup Marketing Strategy Competition, a premier marketing competition that delivers real-world experience by giving students the opportunity to interact with a business client and present her with marketing strategies.
This year’s rapidly growing corporate client, Scooter’s Coffee, based in Omaha, whose brand promise is: âAmazing People, Amazing Drinksâ¦ Amazingly Fast! Â®â It has represented the business origins of the company since 1998 and reflects a constant commitment to providing an unforgettable experience to loyal and new customers. Scooter’s Coffee is on the cusp of a phase of strategic growth nationwide with nearly 400 stores in 23 states.
Corporate clients participating in the Murphy Cup include NIKE, Yahoo !, Union Pacific & Loup Logistics, Kiewit Corporation, UnitedHealth Group, Meredith Corporation and its Better Homes & Gardens division.
The Murphy Cup is the brainchild of Chris Murphy, an alumnus of Drake and a member of the Board of Trustees of Creighton University. He introduced the competition to schools to provide an unforgettable undergraduate experience that allows students to work collaboratively with each other and with a client. The Murphy Cup alternates annually between host universities, this year at Creighton.
âExperiential learning reinforces theory learned in the classroom,â said Anthony Hendrickson, Ph.D., Dean of Heider College of Business at Creighton.
âThe Murphy Cup weekend is unique. Not only does it reinforce the content of course work, but it also enables students to master these concepts in an atmosphere of collaboration and intellectual exchange.
The competition consisted of six teams of four students, each nominated by their teachers. The teams collaborated on a case study to establish a strategic marketing solution for Scooter’s Coffee.
âScooter’s Coffee has been honored to be part of a strong academic tradition that is the Murphy Cup,â said Bill Black, Director of Marketing, Scooter’s Coffee. âWe enjoyed working closely with the students and faculty, who provided a strategic and creative marketing solution. “
Other Scooter’s Coffee executives who were advisors in the competition are Creighton alumnus Kelly Crummer, senior director of franchise recruiting; Scott Eastman, Creative Director; and Mel Maryott, director of product marketing.
The best performing teams were recognized and four individual prizes were awarded:
â¢ Team Champions: Maci Yelaska from Naperville, Illinois (Creighton); Jane Farmer of St. Louis, Missouri (Drake); Dany Guerra from Cumming, Georgia (Creighton); and Louis Luong of Irvine, Calif. (Drake).
â¢ Team finalists: Brian Etzenhouser of Overland Park, Kansas (Drake); Nina Bastian from Omaha, Nebraska (Creighton); Katie McClintic of Des Moines, Iowa (Drake); and Anthony Alvarado of Stillwater, Minnesota (Creighton).
â¢ Most Outstanding Presenter: Jane Farmer of St. Louis, Missouri (Drake)
â¢ Most Creative Contributor: Jack Hansen-Reed of Bellevue, Nebraska (Creighton)
â¢ Most Skilled: Max Hoxie of Cedar Rapids, Iowa (Drake)
â¢ Most effective leader: Katie McClintic of Des Moines, Iowa (Drake)
âCongratulations to each of the nominated participants for their academic achievement and dedication,â said Matt Seevers, Ph.D., associate dean of undergraduate programs at Heider College of Business at Creighton. âThe opportunity for these students to work together and challenge each other is of unparalleled value during their undergraduate experience. We are grateful to our alumni and friends of Scooter’s Coffee, who generously donate their time and expertise to our students and future marketing professionals. “
About Scooter’s Coffee: Founded in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Coffee roasts only the finest coffee beans in the world at its headquarters in Omaha, Nebraska. In more than two decades of activity, Scooter’s Coffee’s success has been simple: to remain committed to the original business principles and the four core values ââof the company, which are integrity, love, humility and courage. The Scooter’s Coffee Brand Promise, often recited to franchisees, customers and employees, is: “Amazing people, amazing drinksâ¦ unbelievably fast!” It represents the business origins of the company since 1998 and reflects a constant commitment to providing an unforgettable experience to both new and loyal customers.
Scooter’s Coffee is on the cusp of a phase of strategic national growth. With nearly 400 stores in 23 states, the company continues to grow rapidly. The US coffee market is estimated at $ 48 billion a year, a recession-resistant industry, and Scooter’s Coffee is striving to become the nation’s # 1 drive-thru coffee franchise. Visit ownascooters.com to learn more about the benefits of owning a successful business franchise.
About Creighton University: Creighton University, founded in Omaha, Nebraska, in 1878, is one of 27 Jesuit colleges and universities in the United States. The Omaha campus has more than 8,000 undergraduates, graduates and professionals in nine schools and colleges. No other university of its size offers students such a comprehensive academic environment with personal attention from faculty-mentors. The new Phoenix Health Sciences Campus, which will accommodate over 900 students, is the largest expansion outside of Omaha in Creighton’s history and positions the University as the foremost Catholic educator of health professionals from the country. Creighton is ranked in the top third of national universities by US News & World Report.