Mike Copeland: Dutch Bros. Coffee replaces Long John Silver’s; Phoenix, downtown outlook; Outdoor economy | News from local businesses






The new owners of the building at 401 S. Third St. that houses the Phoenix Ballroom have attracted the interest of potential users of the space, and new developments are also underway nearby.


Rod Aydelotte, Tribune-Herald file photo


Dutch Bros. Coffee, a chain founded by brothers who grew up on an Oregon dairy farm, traveled to Waco, 901 S. Sixth St., to be exact.

Crews recently leveled a Long John Silver building there, and are now preparing the site for a Dutch Bros. location, according to the City of Waco.

The company’s website says menu items go beyond coffee to include lemonade, Dutch soda, chai tea, Dutch cocoa, pastries and smoothies.

It appears that all drinks are sold in mugs featuring the silhouette of a Dutch windmill. The website says two brothers of Dutch descent, Dane and Travis Boersma, began selling coffee from strollers in and around Grants Pass, Oregon, eventually becoming seven coffee “stalls” in seven states. Last year they announced their expansion to Texas and Oklahoma.

Dutch Bros. now has more than 400 establishments and qualifies itself as “the largest private drive-thru coffee company”.

Starbucks, as many know, is listed on the Nasdaq.

Dutch Bros. has not yet obtained a building permit, but construction plans are being reviewed at City Hall.

It seems that Dutch Bros. or a fairly socially conscious company, with its website full of references to fundraising for one cause or another.


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