Peet’s Coffee becomes a sustainable brand with “100% responsible coffee”

Peet’s Coffee says its coffee is now “100% responsibly sourced” after undertaking a years-long sustainability project with the help of a social and environmental auditor.

The San Francisco-based specialty coffee roaster and retailer, which is owned by JAB Holding Company – a German conglomerate that operates a number of popular restaurant chains in the US – has announced that it has met set sustainability measures by its partner, Enveritas.

Enveritas is an independent third-party global non-profit that tracks social, economic and agricultural impact in the multi-billion dollar coffee industry.

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Peet’s and Enveritas first partnered in 2016.

Since then, thousands of farm and supply chain audits have been conducted by regional coffee production specialists who are trained to identify social and environmental risks, including deforestation and child labor.

In total, Enveritas has 30 “sustainability standards” that it verifies when analyzing coffee beans and the business practices of Peet’s Coffee and the company’s suppliers.

More than 20,000 annual audits have been conducted, according to a press release issued by Peet’s Coffee.

The coffee chain added that it will share the results of the audit with its suppliers and report any issues identified to importers, governments, non-profit organizations, farmer partners and competitors, so that “projects to social and environmental impact can be developed.

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“This responsible sourcing success story is the result of a multi-year data collection process to verify the conditions and practices of over 59,000, mostly small coffee farms in 24 regions around the world, who provide coffee beans to Peet’s Coffee,” said Doug Welsh. , vice president and roaster at Peet’s Coffee.

“The scope of this achievement – applying consistent sustainability standards to all the coffee we roast – is just the beginning,” Welsh continued.

“If we can achieve this goal in our global system at Peet’s, so can other coffee roasters.”

Sourcing experts from Peet’s Coffee, Enveritas and World Coffee Research meet and inspect the coffee plants that will be distributed to smallholder coffee growers. (Peet’s Cafe)

He added that the company’s sustainability efforts have been put in place to offer support to coffee farmers and the communities in which they live.

The data collected by Enveritas is meant to hold Peet’s Coffee “accountable,” the press release said.

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Peet’s Coffee cited climate change as a major factor that played a role in its decision to adopt more sustainable practices.

The channel referred to a recent study on climate change – titled “Expected global suitability of coffee, cashew nuts and avocado due to climate change” – which indicates that coffee crops “have proven to be most vulnerable” to “negative climate impacts”.

By the end of 2022, Peet’s Coffee says its global beverage partner JDE Peet’s will increase its responsible coffee production by 30% to 80% with the help of Enveritas.

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Two Enveritas representatives examine the soil where the coffee is grown

A processing partner from Peet’s Coffee and a representative from Enveritas inspect the parchment coffee. (Peet’s Cafe)

“Many coffee companies are happy to pay for a label that their coffee is certified, but few companies actually track this data to determine opportunities for real change and progress,” said David Browning, CEO of Enveritas. .

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“Peet’s Coffee came to us several years ago with the challenge of customizing a data collection system to track actual practices in the regions where they source their coffee beans,” Browning continued.

“The company wanted to know for sure how Peet’s coffee is grown, and then help improve conditions within each community through targeted projects.”

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