Tuesday, March 15, 2022

• The first stage of the agreement between Italian Exhibition Group (IEG) and Koelnmesse was presented today during a press conference at Sigep in Rimini • Speech by IEG CEO Corrado Peraboni and Gerald Böse, President and CEO of Koelnmesse GmbH • The Ice Cream, Pastry, Bakery and Coffee Show will take the best of dolce catering to Asia

Rimini (Italy) March 15, 2022 – The strategic partnership between Italian Exhibition Group and Koelnmesse is taking off decisively. In accordance with the Memorandum of Understanding of recent months, Sigep, the IEG event held annually at the Rimini Expo Center, representing the excellence of Italian-made products in the sectors of ice cream, artisan pastry, bakery, chocolate and coffee, will be extended worldwide to the places where the food fair editions of Koelnmesse “powered by Anuga”, the world’s leading event for the food and beverage industry, are to take place, as well as to potentially new markets profitable for IEG and Koelnmesse.


Today, during the 43rd edition of Sigep, which continues until tomorrow, the first stage of this important new business opportunity for the whole world of dolce foodservice was presented during a press conference.
IEG CEO Corrado Peraboni and Koelnmesse GmbH Chairman and CEO Gerald Böse signed the Letter of Intent (LOI) after illustrating the first event on the IEG calendar at the press conference. Agreement: South China International Ice Cream, Pastry, Bakery and Coffee Show, scheduled for April 19-21, 2023 at the World Exhibition & Convention Center in Shenzhen City, where Sigep China will debut. It will be co-located with Anufood China – powered by Anuga, Koelnmesse’s main food event in southern China.


“With this agreement, Sigep, which is one of our flagship events, will reinforce its mission as a standard bearer for Made in Italy food products in the world”, said Corrado Peraboni, CEO of IEG, “starting, with Koelnmesse, from China, which is the main external outlet for Italian exports Made in Italy, which, according to Istat (the Italian Institute of Statistics), had almost reached a turnover of 500 billion euros by the end of August 2021, recorded a double-digit increase in Beijing, equal to nearly 20%.´

“Just a few weeks after signing the global strategic partnership with IEG, we are now very pleased to expand our cooperation with SIGEP in China. This allows us to offer our Chinese customers a wide range of on-site services and to intensify our contact with them, even in times of COVID-related entry restrictions to Europe,” says Gerald Böse, President and CEO of Koelnmesse. GmbH.

“Signs of interest in consuming artisanal ice cream are also coming from China in the Italian ice cream chain segment,” added Francesco Santa, IEG’s director of international business development, “which, according to Sistema Gelato, has recorded a 20% growth in the number of direct point-of-sale stores operated and/or affiliated in China in 2021, despite the pandemic. We will therefore arrive at the World Exhibition & Convention Center in Shenzhen with excellent prospects.´

Sistema Gelato analyzes the openings/closures of points of sale for the 50 main Italian ice cream chains. In 2021, there were 60 active outlets in China, while in 2020 there were 50, an increase of 20%.

Italian Exhibition Group SpA – a joint stock company listed on Euronext Milan, a regulated market organized and managed by Borsa Italiana SpA, has a consolidated Food&Beverage network, a leading trade show system representing the Italian hub for market development outside world. IEG, with its facilities in Rimini and Vicenza, has over the years achieved national leadership in the organization of fairs and conferences. The development of activities abroad – also through joint ventures with global or local organizers, in the United States, the United Arab Emirates, China, Mexico, Brazil and India, for example – places now the company among the leading European operators in the sector. . https://www.iegexpo.it/en

Koelnmesse – trade fairs for the food and beverage sector: Koelnmesse is an international leader in the organization of trade fairs for the food and beverage sector. Events such as Anuga and ISM are established, leading trade fairs, held in Cologne/Germany. Anuga HORIZON in 2022 will mark the launch of an additional event format dedicated to food industry innovations in Cologne. In addition to the events held at its headquarters in Cologne, Koelnmesse also organizes numerous food fairs with different areas of interest and sector-specific content in other key markets around the world, including Brazil, China, India , Japan, Colombia, Thailand and the United States. United Arab Emirates. These global activities allow Koelnmesse to offer its customers tailor-made events and leading regional trade fairs in a variety of markets, thus creating the basis for sustainable international trade. Koelnmesse is also ideally positioned in the field of food technology with its major international trade fairs Anuga FoodTec and ProSweets Cologne and its global network of satellite events.
More information: https://www.anuga.com/trade-fair/anuga/industry-sectors

PRESS CONTACT – [email protected]

This press release contains forward-looking statements and estimates that reflect management’s current beliefs (“forward-looking statements”), including with respect to management’s future performance, investment realization, cash flow trends and changes in the financial structure. By their very nature, forward-looking statements involve an element of risk and uncertainty, as they depend on the occurrence of future events. Actual results may differ (even significantly) from those announced, due to many factors, including, by way of example only: trends in the restaurant market and tourist flows in Italy, market trends in gold and jewelry, green economy market trends; changes in commodity prices; general macroeconomic conditions; geopolitical factors and changes in the legislative framework. Furthermore, the information contained in this press release does not claim to be complete and has not been verified by independent third parties. The forecasts, estimates and objectives contained in this document are based on information available to the Company on the date of this press release.

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