- New agreement signed by CEOs of Saudi Coffee Company and Culinary Arts Commission marks key milestone in continued celebration of Saudi coffee heritage
- Includes collaborations on media library development, design of tourist routes around coffee plantations, marketing and licensing for Saudi Coffee Experts.
JAZAN – Saudi Coffee Company, a subsidiary of the Public Investment Fund established to transform Saudi Arabian Coffea Arabica into a global product, today announced a cooperation agreement with the Culinary Arts Commission, which aims to promote and preserve Saudi Arabia’s unique and diverse culinary heritage. The cooperation agreement will help promote the Saudi coffee product as one rooted in the past, present and future of Saudi society. It will celebrate the heritage of Saudi coffee, support the development of the national coffee industry and strengthen local talent.
The agreement was signed in Riyadh by Raja Al Harbi, CEO of Saudi Coffee Company, and Mayada Badr, CEO of the Culinary Arts Commission.
The terms of the deal will include collaborative work across multiple platforms, including creating content to document and illustrate Saudi coffee traditions, including book and film projects; knowledge sharing to empower coffee growers and experts to develop a world-class product; sponsorship, marketing and merchandising opportunities to market coffee beans from Saudi Arabia more widely and have Coffea Arabica recognized as a Saudi product, as well as streamlining licensing processes for coffee experts.
“Saudi Coffee Company is stepping up its efforts to be a leader in developing the coffee industry in Arabia and celebrating coffee heritage with the Culinary Arts Commission. This agreement is a major milestone that will help us communicate our values and our message to the public. We look forward to fulfilling the terms of our partnership with the Commission,” said Raja Al Harbi, Managing Director of Saudi Coffee Company.
Mayada Badr, CEO of the Culinary Arts Commission, said, “Our cooperation agreement with Saudi Coffee Company aligns with our mission to share the richness of our culinary arts and traditions with the world. This agreement will further reinforce our longstanding heritage in coffee culture, bringing attention to our distinctive product.
Saudi Coffee Company’s vision is to ensure that the national coffee industry is enabled throughout its value chain, from bean to cup. It will play a vital role in the development of sustainable coffee production in the southern region of Jazan, home to the famous Coffea Arabica.
For more information about Saudi Coffee Company, please visit: Saudi Coffee Company