Society Telluride moves to a new spot | News


As the holiday season begins, Society Telluride has moved into its new home on Main Street at 126 East Colorado Ave. Unit A. Formerly up the street in the Bank Building, the plan was still to move into the space that was once occupied by the Shanghai Restaurant after its renovation and preparation.

“The Bank building was supposed to be a temporary location for us… our stay in the Bank building has just been extended a bit with delays due to COVID. But our business has performed very well, so we’re excited to be in a bigger space that will allow us to grow even more, ”said owner Lynn Jansen. “We are delighted to be in this magnificent historic building which has been completely renovated with incredible lighting from the original brick and stone walls and glass floors which allow light and continuity into the space below. ”

The Telluride company initially opened in late 2018 and aimed to build a business focused on an “experiential retail” experience that isn’t just about shopping for high-end clothing. With a beer and wine license, customers can enjoy an adult drink while browsing a selection including items from Rag & Bone, Agolde, Scotch & Soda, Max Mara Leisure, Autumn Cashmere, Levi’s, The Kooples (Paris) , Rose Carmine (“amazing hand-knitted sweaters and cardigans also from Paris,” Jansen explained), Woodpecker (down jackets from Canada), Belle Rose (“beautiful but affordable sweaters and jackets from Belgium”), New Italia ( Italian winter boots) and Kerri Rosenthal (“fun cashmere”). But that’s not all shoppers can expect to find in the new Society Telluride store.

“We like that people can relax and enjoy their time in the store. We have beer and wine license, so we can offer buyers beer, wine, coffee and snacks while they are shopping. The new space has a dedicated lounge near the bar and changing rooms so customers can relax while their friends shop and try on items. The new location is even better for the ‘sip and shop’ experience and is a great place for private shopping evenings, ”explained Jansen. “The new ground floor has a men’s section which we will be expanding, gift items and a large selection of Levi’s. It also has sofas and a big-screen TV for groups to relax while friends shop. We’ve also found that our selection of premium Lucite games, from Chess to Connect Four, are a big hit with customers of all ages who want a fun activity while family and friends shop. We will continue to expand our gift offering with unique finds like our beautiful Lynn & Liana cheese platters. “

The store also carries upcycled designer luxury goods, including pre-owned authentic jewelry and handbags from Gucci, YSL, Louis Vuitton, Cartier and other designer brands.

“We also offer the incredibly popular Revival Repurpose designer denim jackets, which were previously popular with AG and Paige denim jackets with authentic designer scarves on the back, and reused jewelry from Vintage to Vogue. They take authentic designer buttons, zipper pullers, etc. with vintage hardware and chains and reinvent them into new pieces. They have been incredibly popular with locals and visitors, ”Jansen added.

While there are no official plans for a groundbreaking event, Jansen said there will be one whenever possible, given the current state of the pandemic locally.

“Whenever it is safe to do so, we’ll be celebrating and providing in-store discounts and other fun giveaways. Stay tuned and follow us on Facebook and Instagram (@societytelluride) for updates on events and specials, ”she added. “We feel fortunate that we were able to stay open during much of the pandemic. We adhered to all state and county regulations, but found that wearing masks, social distancing, and improved cleaning protocols kept us safe and healthy. It also helps to have such a large and open space that facilitates social distancing for both our customers and our employees. We have also made voluntary decisions to protect our employees and customers, such as not serving food and drink during certain times of the pandemic, even though we were allowed to do so in order to discourage customers from removing masks. “

The Telluride company is open Monday to Saturday from 10 a.m. to 6 p.m., and Sunday from 11 a.m. to 5 p.m., or by appointment. Call 970-708-4067 to make an appointment.


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