Super Coffee, the number three ranked bottled coffee brand in the United States behind Starbucks and Dunkin ‘, continues to revolutionize the healthy coffee market and announced the expansion of its mission to mass produce energy globally with a new campaign, “Add Something Positive.” To do this, Super Coffee calls on consumers to radiate positive energy through “deliberate acts of positivity” with a TikTok challenge launched by fitness influencer Demi Bagby, as well as a variety of content creators who will produce digital content on Instagram, YouTube and Pinterest to encourage consumers to take positive action and inspire their followers to do the same.
“Super Coffee was born from the idea of removing negative ingredients and replacing them with positive ingredients. As we continue to thoughtfully develop the Super Coffee brand, it is important for us to reflect on our choices and let our values guide our decisions, ”said Jordan DeCicco, founder and younger brother. “This campaign is a reflection of who we are as a brand; it’s our belief that if we see something that can be improved, we might as well add something positive.
Almost six years after its launch and revolutionizing the healthy coffee category, the brand continues to promote health and wellness with the elimination of sugar from the American diet. In 2020 alone, Super Coffee has helped eliminate more than 4,405,627 pounds of sugar and is on track to eliminate more than five million pounds of sugar by the end of 2021. Consumers more than ever before need more positive energy, with many stressors and desires in their daily lives. Lives. Super Coffee launches “Add Something Positive” campaign to bring positive energy and happiness to an overworked and stressed generation.
“Over the past year, we’ve spent a lot of time focusing on the brand and what we want to build here at Super Coffee. The Add Something Positive campaign is our foundational brand campaign designed to spark a positive energy movement, ”said Tori Hanna, Marketing Director of Super Coffee. “We all have choices to make every day, what we put in our body or how we react on a daily basis. We are a values-based brand and we want to encourage people to make the choice to add something positive to themselves, to society or to someone else through deliberate acts of positivity. .
Engaging content that triggers well.
To enable this behavior, Super Coffee enlists partners such as Connor Carrick, Dan Churchill, Andrew King, Monica Jones, Victoria Brown as well as investors, famous partners, loyalists and inspirational people to support every day.
This TikTok challenge will be broken down into three pillars throughout the month – Someone Else, Self, and Society. It will require consumers to add something positive in all aspects of their lives: for themselves, the people around them as a community and the life of one person. Challenge winners will be selected and receive Super Coffee surprises each week.
In addition to the TikTok Challenge, the brand will invest heavily in digital and social content, digital advertising, curated Spotify playlists, retail marketing and field marketing activations, as well as promotional giveaways and contextual activations. nationally at Barry’s Bootcamp and Soul Cycle locally at Hamptons. . This will encourage deliberate acts of positivity nationwide, with the brand projecting over 162 million impressions.
The three DeCicco brothers, who are all former D1 student-athletes, co-founded the brand with the goal of creating a world where everyone is energized and inspired to create positive change in their lives and in the lives of others, for a collective brighter. future. Today, Super Coffee is the fastest growing bottled coffee brand in the United States (Inc. 5,000, 2020) with notable investors and endorsers such as Alex Rodriguez, Jennifer Lopez, Kevin Hart, Amy Jo Martin, Aaron Rodgers, Patrick Schwarzenegger, Baron Davis, Boomer Esiason, and more.
About the Super Café
Committed to excellence, the delicious, healthy and enhanced coffee products are enriched with additional benefits such as vitamins, protein, calorie-free natural sweeteners, MCT oil, L-theanine for relief. stress and antioxidants. The company’s comprehensive product portfolio includes ready-to-drink beverages, creams, espressos, cold infusions, pods, grounds, a herbal line as well as coffee subscription services. Super Coffee products are sold on amazon.com and available nationwide at over 30,000 leading retailers; Target, Walmart, Kroger, 711, CVS, Walgreens, Whole Foods Market and more. Super Coffee has been recognized as the fastest growing beverage company (Inc., 2020) and was included on the 2021 Best Places to Work list (Inc., 2021).
For more information: