Electric charging facilities can help increase incomes for in-store retailers
The Costa Coffee chain is installing fast electric vehicle (EV) chargers at up to 200 of its drive-thru locations across the UK.
It works in partnership with InstaVolt, specialist in EV charging station networks. Charging speeds of 120 kW will be offered, capable of adding 100 miles of range in 15 minutes.
Fast chargers will be placed in new and existing outlets and the rollout extends Costa Coffee’s commitment to reducing its carbon footprint as part of a wider range of potential EV solutions.
InstaVolt claims that its open charger model allows anyone visiting a participating Costa Coffee Drive-Thru site to use their charging points on a pay-as-you-go basis.
Building on Costa Coffee’s existing network of 176 electric vehicle charging points in selected locations across the UK, the partnership will further boost the brand’s efforts to help consumers reduce carbon emissions.
Became founding signatory of the British Retail Consortium’s A roadmap for climate action in 2020, Costa says the collaboration will also contribute to the retail sector’s ambition to reach net zero by 2040 and support consumers in their attempt to make a living. lower carbon lifestyles.
“Electric vehicle charging needs to ‘fit’ into customers’ daily lives, and by partnering with Costa Coffee we are able to take extra steps to tackle range anxiety in the UK.”
âOur mission is to bring InstaVolt fast chargers to easily accessible and popular locations across the country,â said Adrian Keen, CEO of InstaVolt. charging stations for public cars.
âElectric vehicle charging needs to ‘fit’ into the daily lives of customers, and by partnering with Costa Coffee we are able to take extra steps to tackle range anxiety in the UK. “
James Hamilton, real estate director of Costa Coffee UK & Ireland, said the company wanted to make sure it plays its part in improving the customer experience as they move to more sustainable transport models .
He continued: âAs we continue to safely reopen our stores and implement our ambitious growth plans for the UK and Ireland, we are proud to partner with InstaVolt to integrate charging points in multiple Drive-Thru locations, contributing to the UK’s growing electric vehicle charging infrastructure. . “
Increase in income
Oliver Shaw is CEO of business intelligence company Kalibrate, which recently conducted a study that found two-thirds of drivers are looking for new places to charge their electric vehicles. He described the partnership as a âsmart moveâ and expects it to help the chain attract new customers, as well as increase in-store revenue. His research also shows that nearly three in five drivers spend more money at companies that offer electric charging stations.
âAdditionally, Costa Coffee is one of the first hotel chains to recognize that the lack of electric vehicle charging stations is a sticking point for drivers, and by working with InstaVolt, it will not only solve this problem for drivers. across the country, but also to increase the brand’s reputation and increase its already loyal customer base, âhe said.
“Only knowledge that highlights where charging facilities are in high demand can enable businesses to generate the best return on investment for their business.”
Shaw continued: âGoing forward, it’s likely that other retail chains will want to capitalize on opportunities to meet the needs of EV drivers. However, it is essential that they be data-driven if they want the deployment to be effective, especially since 57% of organizations struggle to predict where EV charging infrastructure would be most useful.
âWith a data-driven strategy, businesses can understand regional variations, key EV driver demographics, locations that offer high ROI, changed consumer habits following the pandemic, and more. It is only with the knowledge that highlights where charging facilities are in high demand that businesses can generate the highest ROI for their business. “
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